A showcase of WPG’s Seasonal Campaigns
Wpg focused on events and activations throughout 2019 in order to bring foot traffic to their mall properties. Some of these campaigns were standard fare, visits with santa and the easter bunny, back to school programming but the in-house design team created unique visuals for them for use across the entire portfolio. Other on-property activations, like Boo n’ Brew, Holiday Influencer guides, Post Your Love, and more were original programing developed and executed by the team.
A full year in review
The Look Book ended up over 50 pages in total and would accompany leasing and development representatives to conventions, shows, and sponsorship meetings with prospective retail and advertising partners.
