DESIGNING
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934 Fest 2023

934Fest is an annual free arts and music festival hosted by 934 Gallery. The featured artists for 2023, Jen Wrubleski and Thom Glick created a showcase mural based around the idea of boardgames. Using this as a jumping off point for the 2023 fest identity, I developed a suite of creative assets and templates for the all-vollunteer team to use across digital activations and print signage on site.

Primary graphics

Featured mural by Jen Wrubleski @wrubles and Thom Glick @thomglick

A cross-generational remix

The two featured visual artists for for festival represented two distinct generations and backgrounds. I took inspiration from each, including direct imagery and layout cues from the images they provided me. I pulled typography inspo from the marks present on stereo equipment and the liner notes of albums from the 80s and early 90s to bridge the generational gaps and bring another element of music into the identity.

Orange Barrel Media and IKE donated space on their downtown signage and digital kiosks around town

photo: Rob Cohen